Disruptive innovations are transforming the business environment

Para Arie Halpern, a maneira com que as empresas lidam com a disruptura é muito importante

Technology, to a greater or lesser extent, impacts all people. Amidst so many innovations and technological products, companies and their leaders need to learn how to deal with the disruptive processes that have been emerging and becoming increasingly common. “The disruptive innovations have been transforming the business environment”, says the economist and entrepreneur Arie Halpern, who is focused on innovation and disruptive technologies. “The way companies deal with this issue is essential to their success in the market.”

The web portal EY has published a survey conducted  among CEOs (managing executives) of several companies showing that the only way to achieve success is to embrace disruptive processes. According to that survey, six out of ten executives still see disruption as a threat and believe their companies are more reactive than proactive on this subject. For Arie Halpern, this vision could mean the failure of a company, which may end up offering outdated services or products. Fortunately, the survey also shows that 60% of the existing companies have been financially investing in disruptive strategies.

Regarding the incentives to adhere to a disruptive plan, almost 30% of the executives interviewed pointed out that the greatest motivator is not technological innovation, but the modifications in the countries’ regulations and secondly the changes in the consumers’ habits. An example is Uber,  which caused several countries to review their legislation for individual and collective transport.

The survey also points out that 86% of executives believe that the older generation will bring more disruptive changes than the technology itself, mainly in the area of health focused on the elderly wellness, especially with the growth of technologies such as the internet of things (IoT) and data analysis systems. According to the portal The Economist, the reason is that the older generation is demographically larger than the young. In addition, many people from that generation have been using technology for a better quality of life and to maintain contact with their families.

Another revealing information from this survey is that 32% of executives believe that their leaders are articulating a culture of disruptive innovation. For Arie Halpern, this number is still small, but should increase gradually in the coming years. “The leaders have a key role to make their companies and employees feel comfortable to take risks in disruptive processes,” he says.


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