The patent number 3.653.474 was required in the United States in 1970 and granted two years later. The idea to fit suitcases with casters came so late that became a classic case in the history of disruptive innovations in products.
Between the pragmatic and the dreamer, the first should look at the most immediate matters, so that the company can invest in modern-day ready to use technology.
In his opinion, there are seven capital sins related to the disruptive technology that need to be prevented in order to increase the possibilities of an innovative project not failing.
The pigs, therefore feel better, consequently, eat more. The result is a reduction of the animals’ mortality and increased profits for the producer. Tests carried out in a farm in Northern Ireland, have shown that the use of the PX formula may help reduce the mortality rate of newborn piglets from 13% to 4%. Commercialization of the product will start in October in Brazil, the United States, and some European countries.
New products, new uses for old products, technological innovations are an important ingredient for the success of an enterprise. But, it is necessary that the newness complies with certain requirements to be transformed into a good business.