Study points change in the relation between Brazilians and technology

According to a recent survey conducted by IBGE, the number of Brazilians who access the internet has increased by almost 10 million between 2016 and 2017. Today, 69.8% of Brazilians with 10 or more years of age are network users and this is due to a change in consumption habits. Our relationship with technology is changing, and as some devices become more widely used, others that were so prevalent in our lives are being pushed aside and becoming obsolete.

The study called National Research through Continuous Sampling of Domiciles (PNAD-C) has found that, of those who use the internet, 16% do it through a Smart TV – an apparatus that is gaining market share and ultimately replacing the use of traditional computers. The number of people who use TVs to access the Internet has grown by 57%.

One of the darlings that lost space between 2016 and 2017 is the personal computer. About 835 thousand Brazilian homes ceased to have a notebook or a PC   to give space to tablets or Smart TVs. The percentage of people who accessed the web by means of computers fell to 56% last year, compared to 63% in 2016.

The fixed broadband has also been losing space with the popularization of smartphones. More than 78 percent of Brazilian households have mobile broadband while the use of internet via cable (fixed) has been dropping every year.

The popularization of cellular devices puts the connection forward, especially in remote regions of Brazil, as is the case in the Amazon region. In the North, 88.7% of the households with internet access connect via mobile broadband services, while only 48.8% of the houses rely on fixed broadband.

With all the changes in behavior and habits, the most affected of all is the landline. According to information from Anatel, in the last year there was a reduction of 1,2 million lines in the country. The Southeast region, a national leader in the number of landlines registered a reduction of 50% in traditional telephone handsets over the past year, according to data from PNAD-C.

All these transformations occur side by side with the latest technological innovations. The creation of new appliances generates new consumption needs and, as befits technology, more and more gadgets are multifunction. Today, it is relatively rare to see youngsters using wristwatches, as every cellular phone shows the hours reliably. Pocket watches have then become real relics.


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